VICTORIA: Melbourne has a soft spot for underground openings, so it's fitting that Hannah St Hotel slipped quietly into the Southbank scene late last year, offering a fresh and bold approach to boutique hospitality. Designed by the acclaimed Flack Studio, the $150 million hotel is a celebration of art, architecture, and cultural connection, offering guests the type of immersive experience that could only belong in Melbourne.

“We're incredibly proud to open our doors and share what's been taking shape behind the scenes for the past three years,” says Hannah St Hotel General Manager, Peter Minatsis. “Hannah St Hotel was created to feel connected to its neighbourhood. A place where guests can experience the real Melbourne, not just visit it. From the design to the dining to the small, thoughtful touches in every room, everything has been considered to make people feel welcomed… and we're doing just that”

Set on a striking triangular site reminiscent of New York's iconic Flatiron Building, Hannah St Hotel is a masterclass in transforming urban constraints into creative opportunity. Inside, Flack Studio's layered approach - nostalgic yet modern - shapes a hotel that feels lived-in, elevated, and unmistakably Melbourne.

“It's part grand hotel, part underground bar, part cultural clubhouse,” said Designer David Flack, Founder and Principal of Flack Studio. “We've created a space that feels lived-in, loved, and full of stories.” 

Across its 188 boutique rooms and suites, guests will find custom furniture, rich textures, curated local minibars, premium amenities and Marshall speakers. Every room offers skyline views and a design sensibility that blends glamour with grit, a nod to Melbourne's architectural and cultural layers.

At the heart of the guest experience is Level 9, a purpose-designed space for connection, creativity, and wellbeing. Highlights include a 20-metre indoor pool with city views, steam room and sauna, and a state-of-the-art fitness studio. In addition, guests have access to considered co-working spaces with a dedicated podcast room. Versatile, design-forward conference and MICE facilities extend the hotel's offering for business travellers and event planners.

True to its neighbourhood-centric philosophy, Hannah St Hotel positions itself as a cultural hub, showcasing works by leading Australian artists including Justene Williams and Jazz Money, and offering curated experiences inspired by the city's ever-evolving arts scene.

In a landmark collaboration, The Mulberry Group (the team behind Hazel, Dessous, Lilac Wine, Molli, and Heide Kitchen) has opened five new venues within the hotel. 

Led by founder Nathan Toleman, whose iconic venues have helped define Melbourne's café culture, the group has shaped a rhythm of hospitality at Hannah St Hotel that shifts effortlessly from morning to night.

Toleman describes the project as a lifelong dream: “With Hannah St, we wanted to capture that same sense of wonder and excitement, but with a Melbourne heartbeat. A place that feels alive, authentic, and inclusive — not just for travellers, but for locals too.”

The Mulberry Group's venues include Coupette Corner Bistro & Bar, an all-day European bistro; Hannah St Coffee, a hole-in-the-wall espresso bar serving specialty roasted Square One Coffee; Bar Hannah and Carriage Lounge in the lobby; and The Terrace Lounge, a rooftop bar and lounge. Together, they offer a deeply Melbourne take on dining - layered, expressive, and guided by a sense of place.

Located within the $500M* Queensbridge building and adjacent to the $1.7 billion Melbourne Arts Precinct
transformation, Hannah St Hotel is perfectly placed to welcome guests who seek a new generation of luxury: one defined by culture, connection, and curiosity.  

Bookings are now open at hannahsthotel.com.

Hannah St Hotel Urban Revel Package
Melbourne's newest neighbourhood hotel, Hannah St Hotel, invites locals and travellers alike to dive into the city's creative pulse. To mark the occasion, the hotel launches its Urban Revel package, a curated stay designed to immerse guests in the neighbourhood's character.

The package includes:
•    Overnight accommodation 
•    Daily breakfast for two
•    Two signature cocktails
•    12pm late check-out.

Priced from $395 per night, inclusive of taxes and fees, the Urban Revel package offers a chance to
experience the hotel's bespoke interiors by Flack Studio: think king beds, plush robes, minibars,
premium coffee machines with locally roasted beans, writer's desks, and other handcrafted touches
that give each stay a distinctly local feel.

Hannah St Hotel is more than a place to sleep. It's a cultural hub and neighbourhood destination, with spaces that celebrate local creativity and invite guests to explore hidden cafés, street art corners, and other tucked-away gems around the area. The Urban Revel package is the perfect introduction to a hotel that's as much about the city outside as it is the design inside - a genuine Melbourne experience, curated from the ground up.

Book by: 15 March 2026
Stay dates: 15 December 2026. Flexibility to cancel the day prior.

Ends.
*Figure includes the $150M Hannah St Hotel.

MORE ABOUT HANNAH ST HOTEL
Opening now for summer in Melbourne's vibrant Southbank, Hannah St Hotel is a striking new addition to the city's skyline. Designed by Melbourne-based Flack Studio, the hotel blends modern nostalgia with a deep appreciation for culture, community, and culinary excellence.

With 188 uniquely styled rooms, Hannah St Hotel is part of the Collection by TFE Hotels – a portfolio of one-of-a-kind properties, each committed to quality design, exceptional experiences, and connection to their community. 

What's in a name: Hannah St Hotel's name is a tribute to the past and a celebration of the present. It recalls a little street that once stood here - now reimagined as part of the neighbourhood's vibrant transformation. A name that carries history forward, while embracing what's next.  Hannah St Hotel can be shortened to or Hannah St after first use.

Developer: Time & Place
Joint Venture Partners: MaxCap and Hickory Group 
F&B Creative Partner: The Mulberry Group 
Architect: Fraser & Partners
Interior Design: Flack Studio
Operator: TFE Hotels
Portfolio Brand: Collection by TFE Hotels
Website: http://www.hannahsthotel.com

Importantly, Hannah St Hotel is an independently owned, one-of-a-kind hotel and brand, operated by TFE Hotels. Additionally, while Hannah St Hotel shares its interior design studio, Flack Studio, with Ace Hotel Sydney, there is no brand connection between the two hotels.
Social media tags: #hannahsthotelmelbourne #tfehotels #collectionbytfehotels

Please tag the following on LinkedIn: Peter Minatsis, Lindsay Guy, Bernard Glaude, Chris Sedgwick, Tish Nyar, Stephen Moore, Jodi Clark, Katia Giurtalis, Geraldine Connell, Leila Stephenson, Alexandra Findlay, Nathan Toleman, TFE Hotels, Time & Place, Flack Studio, Fraser & Partners, The Mulberry Group, MaxCap, Hickory.

FOR MORE INFORMATION CONTACT
Jodi Clark - TFE Hotels (Director of Communications): +61 499 900 658 / jclark@tfehotels.com
Rebecca Astier - Glasshouse Communications (PR Consultant working with TFE on the launch of Hannah St Hotel): +61 417 667 042 / rebecca@glasshousecommunications.com.au

TFE HOTELS
TFE Hotels (TOGA Far East Hotels) is Australia's International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. 

TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels and the award-winning MM:NT Berlin Lab, with more in the development pipeline.

TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites. https://www.tfehotels.com

ABOUT COLLECTION BY TFE HOTELS
A collection of independent and unique hotels in Australia and New Zealand, each committed to quality design, exceptional experience, and connection to their community. https://collectionbytfehotels.com/