Bhaya Cruises announces that Bhaya Soul, its newest luxury wellness cruise in Ha Long Bay, Vietnam has been included in TIME's annual list of the World's Greatest Places, which highlights 100 extraordinary destinations to visit around the world. 

To compile this list, TIME solicited nominations of places including hotels, cruises, restaurants, attractions, museums, parks, and more from its international network of correspondents and contributors, as well as via an application process, with an eye toward those offering new and exciting experiences.

“When I first came to Ha Long Bay in 1994, there were no overnight cruises, only day trips on small wooden boats.  That experience planted the seed that would later become Bhaya Cruises back in 2007.

Today, thousands of vessels sail through Ha Long Bayt, many of them larger and more modern than ever before. Yet I believe people do not come here for ships.  They come for the quiet majesty of the bay itself, for the limestone karsts, the still water, and the sense of wonder that nature offers.

After introducing a wellness resort in Hoi An in 2024, we clearly saw that wellness is no longer a luxury; it has become a way of life.  People everywhere are searching for moments to slow down, reconnect, and restore themselves.  Bhaya Soul was born from that belief.  A cruise designed to help guests experience Ha Long Bay at a gentler pace, where wellness and slow travel allow the beauty of the bay to truly be felt” said Mr. Tran Thanh Nam, Founder and Chairman of Bhaya Cruises.

About Bhaya Soul:

Bhaya Soul is an intimate luxury wellness cruise designed to deliver a tranquil and highly personalised experience in Ha Long Bay.

Key features include:

• 20 spacious cabins, each with a private terrace and bay-view bathtub
• An atmosphere of privacy and tranquillity rarely found among larger vessels in the bay
• Flexible dining and personalised guest service
• Acomplimentary 40-minute spa treatment for every guest, reflecting the ship's wellness-focused philosophy

Culinary Experiences:

Dining on board showcases modern Vietnamese-inspired gastronomy, highlighting the country's rich culinary heritage and seasonal ingredients. Produce is fresh, locally sourced and often organic, supplied by nearby farms and gardens.

Experiences in Ha Long Bay:

Bhaya Soul curates immersive, low-impact experiences designed to connect guests with the natural and cultural heritage of Ha Long Bay, including:

• Kayaking through the hidden lagoons and tunnels of Ba Hầm Lake
• Exploring Tiên Ông Cave, known for its ancient stalactites and archaeological significance
• Cycling through Việt Hải Village, offering insight into local communities and traditional lifestyles

Each activity is designed to encourage mindful exploration and cultural appreciation.

To see the full list of this years' TIME 2026 World's Greatest Places visit here: ti.me/wgp

As modern luxury travellers increasingly seek experiences that are purposeful, restorative, and environmentally responsible, Bhaya Soul stands at the forefront of conscious cruising offering a sanctuary on the water where wellness, culture, and nature converge.

To make a booking to experience Bhaya Soul visit the website:  https://bhayasoul.com/

Follow on social media for more information:

Facebook:    https://www.facebook.com/BhayaCruisesHalong

Instagram:    https://www.instagram.com/bhayacruiseshalong/

Linkedin:      Bhaya Cruises

Website:       http://www.bhayacruises.com/

To view the full media kit and image gallery visit:   Media Kit 

To view a video about what makes Bhaya Soul special  visit:   HERE

For media enquiries:

Donna Campbell

Campbell PR

Email:  donna@campbellpr.com

About Bhaya Cruises

Since its establishment in 2007, Bhaya Cruises has led the evolution of luxury cruising in Ha Long Bay, setting industry standards for excellence, innovation, and sustainability. As one of the pioneers introducing overnight voyages in Northern Vietnam, Bhaya has grown into the region's most trusted and recognized cruise operator, commanding a diverse fleet of 12 unique vessels. From intimate, single-cabin journeys crafted for privacy and personalization to elegantly restored heritage cruisers exploring exclusive routes across Ha Long, Lan Ha, and Bai Tu Long Bays, Bhaya continues to redefine luxury travel in Vietnam. Guided by a vision to elevate Ha Long Bay to global prominence, Bhaya Cruises blends authentic Vietnamese hospitality with international professionalism, offering transformative journeys that inspire, connect, and endure.