24 Mar 2026
“Your Story. Our legacy.” Earns Top Honours at 69th HSMAI Adrian Awards

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Langham Hospitality Group

Hong Kong, 18 March 2026 – Langham Hospitality Group (LHG) has been recognised with four 2025 HSMAI Adrian Awards for its global brand campaign Your Story. Our Legacy. Led by the top tier Platinum Award for Multi-Channel/Integrated Marketing, the group's achievements at this year's ceremony underscore the impact of its strategic marketing shift to narrative-driven storytelling. The Group was further complemented by a Gold Award in the Innovation category, recognising the campaign's creative excellence across digital channels and formats.

“For 160 years, The Langham has served as the backdrop for history's most influential figures, a legacy that continues to inspire the way we welcome guests today,” LHG Chief Executive Officer Bob van den Oord said. “These awards are not just a celebration of a marketing campaign, but an acknowledgment of our unique position in the luxury sector – where service, culture, and the human experience intersect.”

Commenting on the wins, LHG Vice President of Marketing and Communications Shelley Tso said: “The recognition across multiple categories is a resounding endorsement of the way we're telling our brand story today. Your Story. Our Legacy. celebrates the genuine moments and shared experiences that take place in our hotels every day, reflecting our belief that at its heart, hospitality is about connection.”

The HSMAI Adrian Awards are among the travel industry's longest running and most respected marketing accolades, celebrating creativity, innovation and impact across the industry.

The four awards received by LHG are:

  • Platinum: Multi-Channel/Integrated Marketing category
  • Gold: Innovation category
  • Silver: Consumer Brand Campaign category
  • Bronze: Relaunch of Existing Property or Product category

Rooted in the legacy of The Langham, London as a gathering place for cultural icons and pioneers such as Charles Dickens and Mark Twain, Your Story. Our Legacy. introduces a new generation of Langham Luminaries, individuals whose journeys reflect the many facets of The Langham's character. The curated roster spans the worlds of culture, sport, design and entertainment, continuing the brand's longstanding tradition of hosting influential figures.

Luminaries appointed so far include Olympic champions Cheung Ka-long and Wang Shun; architecture icon Dirk Lohan; Grammy Award-winning violinist Joshua Bell; celebrated musician and television star Dannii Minogue; renowned photographer Douglas Friedman; culinary tastemaker Brooklyn Peltz Beckham; and design visionaries Laura Kim and Fernando J. Garcia of Monse. As the Your Story. Our Legacy. campaign continues, new stories and personalities will be added to its living narrative.

Please click here for high-resolution images.

 

About The Langham Hotels and Resorts

Combining modern sophistication and timeless glamour, The Langham Hotels and Resorts (The Langham) is globally recognised for its exceptional intuitive service, contemporary art collections, award-winning culinary expertise and signature pink accents. Drawing on the brand's distinctive British heritage from the opening of its flagship hotel in London in 1865, The Langham continues the legacy by delivering exceptional experiences with a touch of playfulness in key destinations across the globe. Learn about the brand by visiting LanghamHotels.com, and follow The Langham on Instagram (@langhamhotels).

 About Langham Hospitality Group

A wholly owned subsidiary of Great Eagle Holdings Limited, Langham Hospitality Group (LHG) is a global hotel, resorts and residences operator with a family of distinctive brands that include The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying'nFlo. With over 40 hotels, resorts and residences in operation or development, LHG has an international footprint that extends across Asia, Europe, North America, Australasia and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel which for 160 years has been the pinnacle of sophisticated hospitality. The property's philosophies are reflected Group-wide through inspiring design, cutting-edge innovation, sincere service and an unwavering commitment to building great memories. For more information, visit LanghamHospitalityGroup.com.

Media Contacts:

Rick Gangwani

Langham Hospitality Group

Tel: +852 2186 2309

Email: Rick.Gangwani@langhamhotels.com

Charlotte Chan

Langham Hospitality Group

Tel: +852 2186 2307

Email: Charlotte.Chan@langhamhotels.com

 

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